Who Is King Schratz?
King Schratz is the online handle of Dave Schratz, a personal trainer and fitness content creator based in north Jersey. He built his following largely around a one-meal-a-day eating approach, and Men's Health profiled him as early as December 2017, noting he had started that plan roughly two years prior, placing the origin of that content concept around 2015. His TikTok handle is @kingschratz, where analytics tools like Urlebird have tracked his follower count around 920,000. He also runs a YouTube channel under KingSchratz and maintains a presence on Instagram as Dave Schratz (@kingschratz). There is no meaningful ambiguity here: the Men's Health profile, the TikTok handle, the YouTube channel, and the business records all point to the same person, Dave Schratz of north Jersey.
Beyond social media, Dave Schratz is a co-founder of BioFit Solutions, LLP, a personal training business operating in north Jersey. The BioFit Solutions About page describes him as one of two founding partners, a former college football player, and someone who had been a personal trainer for over seven years at the time the page was written. That business structure matters for net worth analysis because it separates his personal income from any business-level earnings, holdings, or liabilities tied to BioFit Solutions as an entity. It's worth noting that his fitness brand online and his in-person training business are two distinct income streams, not the same thing.
What "Net Worth" Actually Means Here
Net worth is total assets minus total liabilities. That sounds simple, but for a private individual like Dave Schratz, there are no public filings, no SEC disclosures, and no audited financial statements to pull from. What you find online instead are third-party modeling estimates, mostly CPM-based YouTube earnings calculators and Instagram engagement-rate tools. These tools take publicly visible metrics like view counts, subscriber totals, and follower engagement rates, then apply assumed advertising rates to project income ranges. They are not net worth figures in any verified accounting sense. They are revenue-side estimates, and even then, they only capture ad income, not sponsorships, product sales, personal training revenue, or business equity.
On this site, the distinction matters. Confirmed valuations come from things like disclosed business stakes, court filings, or direct financial disclosures. Estimates come from third-party tools, press references, and modeled projections. For King Schratz, everything available right now falls into the estimate category. There are no court filings, no disclosed equity stakes, and no public records of assets or liabilities that I've been able to locate. That means every number below should be read as a modeled range, not a confirmed figure.
Current Net Worth Range and Income Breakdown
The most specific figure in public circulation comes from StarStat.yt, which shows a YouTube-channel-based net worth estimate of approximately $1,181,467 through March 12, 2026. That number is derived entirely from YouTube advertising revenue modeling and should not be treated as a confirmed net worth. It is a cumulative earnings estimate for the YouTube channel, presented in net-worth framing, and it does not account for business equity, real estate, liabilities, or off-platform income.
Layering in the other platforms gives a fuller (though still modeled) picture. HypeAuditor provides Instagram-based monthly income estimates for August 2025, which, when annualized, add a meaningful additional income stream on top of YouTube ad revenue. SPEAKRJ's CPM-range methodology for the KingSchratz YouTube channel (last updated March 4, 2026) produces daily, monthly, and annual earning ranges that are consistent with the StarStat figure in aggregate. VidIQ (updated March 20, 2026) adds subscriber and estimated monthly earnings data that corroborates the general range without dramatically changing it.
| Income Stream | Source / Tool | Estimate Type | Approximate Range |
|---|
| YouTube ad revenue (cumulative) | StarStat.yt (through Mar 12, 2026) | Modeled estimate | ~$1.18M cumulative |
| YouTube monthly earnings | SPEAKRJ (Mar 4, 2026) / vidIQ (Mar 20, 2026) | CPM-based model | Not publicly disclosed in exact figures |
| Instagram monthly income | HypeAuditor (Aug 2025 example) | Engagement-rate model | Estimated range, not confirmed |
| Personal training / BioFit Solutions | BioFit Solutions About page / Men's Health | No figures disclosed | Unknown; separate from social income |
| Sponsorships / brand deals | Not tracked by any tool | Not modeled | Unknown |
Putting it together, a reasonable working estimate for King Schratz's net worth as of April 2026 is somewhere in the range of $500,000 to $1.5 million. The lower bound accounts for the reality that cumulative YouTube revenue estimates include gross figures before platform cuts, taxes, and operating costs. The upper bound reflects the possibility that brand deals, personal training income, and business equity in BioFit Solutions push total assets meaningfully higher than ad revenue alone would suggest. Both ends of that range are estimates, and I'd weight more confidence toward the lower half without additional disclosed financial information.
How Reliable Are the Sources?
It helps to be direct about which sources carry real weight and which don't. Men's Health is a credible editorial outlet and its 2017 profile of King Schratz is the strongest identity-confirming source available. It connects the handle to a real name (Dave Schratz), a real location (north Jersey), and a real business (BioFit Solutions). The BioFit Solutions About page corroborates the business structure and adds the detail about the LLP formation and co-founder setup. Those two sources together give you high confidence that you're looking at the right person.
The YouTube and Instagram earnings tools are a different story. StarStat.yt, SPEAKRJ, vidIQ, and HypeAuditor all use publicly available platform metrics fed through proprietary CPM assumptions. None of them have access to Dave Schratz's actual contracts, bank statements, or tax returns. SPEAKRJ explicitly labels its output as "calculated as per SPEAKRJ's default est. CPM range," and HypeAuditor includes disclaimers that its figures are estimates rather than confirmed financials. StarStat.yt frames its cumulative figure in net-worth language, which is misleading framing for what is actually an advertising revenue projection. Treat all of these as directionally useful but not precise.
The nj1015.com news reference tying a viral story to @KingSchratz adds useful external press validation of the account's local reach and influence, but it doesn't contribute financial data. It does confirm that the account had enough visibility to generate local media coverage, which is relevant context for estimating brand deal potential.
Wealth Timeline: How the Money Likely Built Up
Around 2015, Dave Schratz began his one-meal-a-day eating experiment, which became the central content hook for the King Schratz brand. At that point, income was almost certainly driven by personal training work rather than content creation. The BioFit Solutions About page notes he had been training for over seven years, which, depending on when the page was written, suggests his training career started somewhere in the late 2000s to early 2010s. This puts him in the position of having an established professional income base before the social media side took off.
By late 2017, the Men's Health profile brought a significant visibility spike. A feature in a major national fitness publication is the kind of earned media that typically translates into follower growth across platforms and opens doors to brand partnership inquiries. This is likely when the @kingschratz accounts began accumulating meaningful followings beyond a local audience.
The TikTok growth to approximately 920,000 followers (per Urlebird) represents a substantial audience build that almost certainly happened during the 2020 to 2023 window, when fitness and food content on TikTok saw explosive platform-wide growth. That follower base, combined with the YouTube channel's cumulative earnings tracked through early 2026, suggests a gradual but sustained income ramp rather than a single breakout moment. The BioFit Solutions LLP structure suggests the business side was formalized at some point, likely adding a layer of business-level income and potentially business equity to his personal financial picture.
| Approximate Period | Milestone | Estimated Financial Impact |
|---|
| Late 2000s – early 2010s | Personal training career begins | Primary income source; estimated industry rate |
| ~2015 | Starts one-meal-a-day content concept | Early content creation; minimal direct income |
| Dec 2017 | Men's Health feature profile | Major visibility spike; likely brand deal and follower growth |
| 2018 – 2019 | BioFit Solutions LLP co-founded | Business equity stake; dual income structure begins |
| 2020 – 2023 | TikTok growth to ~920K followers | Platform ad revenue and sponsorship income increases |
| 2024 – Mar 2026 | YouTube cumulative earnings tracked | StarStat.yt models ~$1.18M cumulative through Mar 12, 2026 |
How to Verify This Yourself
If you want to pressure-test the estimates above or dig for additional data, here's the practical research path I'd follow:
- Search New Jersey business records for 'BioFit Solutions LLP' through the NJ Division of Revenue and Enterprise Services business entity search. This will confirm the registration status, registered agent, and formation date, though it won't give you financial figures.
- Check the NJ courts public records portal for any civil filings, judgments, or liens tied to Dave Schratz or BioFit Solutions. Liens and judgments are publicly accessible and can reveal liability information that affects net worth.
- Run the @kingschratz YouTube channel through multiple CPM tools (StarStat.yt, SPEAKRJ, vidIQ, Social Blade) and compare the ranges. If they're consistent, the modeling assumptions are probably reasonable. If they diverge widely, weight toward the tool with the most conservative CPM assumption.
- Check HypeAuditor or a comparable Instagram analytics tool for the most recent monthly income estimate for @kingschratz. Compare that to the August 2025 figure as a baseline to see if earnings appear to be growing or declining.
- Search Google News for 'King Schratz' or 'Dave Schratz' to find any press mentions, sponsor partnerships, or brand collaborations that might reveal disclosed deal values or partnership announcements.
- Look for any podcast appearances, YouTube interviews, or press quotes where Dave Schratz discusses his business or income directly. Creator interviews occasionally include revenue disclosures or income range references that are more reliable than third-party tools.
- Cross-reference the TikTok follower count on Urlebird with current @kingschratz TikTok data to see if growth has continued. Follower trajectory matters for estimating future income potential and current sponsorship rates.
Where King Schratz Fits in the Broader Sch- Wealth Landscape
For context within this site's coverage area, King Schratz (Dave Schratz) sits in a different financial tier than some of the better-known Sch- surnames tracked here. Ken Schrader's net worth, built over a decades-long NASCAR career with major sponsorship deals and team ownership stakes, operates at a substantially different scale than a fitness content creator's social media earnings. Similarly, readers exploring Fred Schrader's net worth will find a profile shaped by a very different career trajectory and income structure.
That said, the fitness influencer model King Schratz uses can scale meaningfully when brand deals and owned business equity are layered on top of platform revenue. Hank Schrader's net worth offers an interesting contrast as a fictional reference point that readers sometimes confuse with real figures when searching, so it's worth knowing that the Breaking Bad character has no actual financial profile. For readers interested in how medical and research professionals in the Sch- space build wealth differently, Harland Schraufnagel's net worth is a useful comparison in terms of how non-entertainment career paths generate very different asset structures.
Within the fitness and creator economy, the income variability is significant. Someone following Hank Schyma's net worth or Hank Schimschat's net worth will notice that platform-based income estimates share similar methodological limitations: CPM tools can produce widely varying outputs depending on niche, engagement rate, and assumed monetization mix. And for readers curious about business-focused wealth profiles in the Sch- space, Ward Schraeder's net worth shows how business ownership stakes can dramatically shift a total wealth picture compared to pure income-based estimates.
The Bottom Line on King Schratz's Net Worth
The most defensible estimate for King Schratz (Dave Schratz) as of April 2026 is a net worth range of approximately $500,000 to $1.5 million, with the $1.18 million figure from StarStat.yt serving as a useful midpoint anchor for the YouTube channel's estimated cumulative contribution. That figure is a modeled advertising revenue estimate, not a confirmed net worth, and it doesn't capture personal training income, BioFit Solutions equity, brand deals, or liabilities. The real number could be higher if the business side is profitable and equity has accumulated, or lower if operating costs, taxes, and liabilities eat significantly into gross platform revenues. The identity is unambiguous: this is Dave Schratz of north Jersey, co-founder of BioFit Solutions, LLP, and the person behind the @kingschratz handle across TikTok, YouTube, and Instagram.
